12 SaaS Startups in the Content Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Content industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 12 VC funded SaaS startups in the Content industry.

Adventr

Users of Adventr have access to a platform for creating, sharing, and analyzing interactive, viewer-driven video content. Its own SaaS network with drag and drop functionality serves as the company's main offering and makes it easier to produce and distribute interactive video. With the capacity to alter the activities of the video or interact with characters in real time, Adventr's viewers are more engaged across all metrics. Ad networks, publishers, and other distribution channels are available for its video content.

Company details:
Founders:
DeVon Harris, Ryan Aviles
Founded:
2015
Based in:
New York, New York, United States
Website:
Adventr
Industries:
Ad Network, Advertising, Analytics, Content, Digital Media, Internet, Publishing, SaaS, TV, Video Streaming
Latest funding:
$5,000,000
Seed
20 December 2021
Total funding:
$6,014,288
Investors
Alumni Ventures, Quake Capital Partners, Paladin Capital Group, Reinventure Capital, John Legend

Baffle

Without affecting the user experience, Baffle protects data in the cloud and when shared throughout the whole analytics pipeline. Only the Baffle Data Protection Service, which has been tested in large-scale environments, de-identifies sensitive data without requiring application changes, enabling businesses to responsibly move more data, more quickly, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML).

Company details:
Founders:
Ameesh Divatia, Priyadarshan Kolte
Founded:
2015
Based in:
Santa Clara, California, United States
Website:
Baffle
Industries:
Analytics, Artificial Intelligence, Cloud Security, Content, Cyber Security, Enterprise Applications, Machine Learning, Privacy, SaaS, Security
Latest funding:
$20,000,000
Series B
16 August 2021
Total funding:
$36,500,000
Investors
Alumni Ventures, Industry Ventures, Celesta Capital, Engineering Capital, Thomvest Ventures

Cloudsmith

Making Global Distribution and Artifact Management Simple: For developers wishing to build up a safe, cloud-native artifact repository and move from nothing to software delivery worldwide in 60 seconds, Cloudsmith is the best package / artifact management SaaS.

Company details:
Founders:
Alan Carson, Lee Skillen, Peter Lorimer
Founded:
2016
Based in:
Belfast, Belfast, United Kingdom
Website:
Cloudsmith
Industries:
Cloud Computing, Cloud Storage, Content Delivery Network, Developer Tools, SaaS, Security, Software
Latest funding:
$15,000,000
Series A
21 September 2021
Total funding:
$17,896,683
Investors
Tiger Global Management, Shasta Ventures, MMC Ventures, Sorenson Capital, Techstart Ventures

Commune

Three University of Tokyo graduates created Commune Inc. in 2018. In San Mateo, it launched its US office in 2022. Launched in early 2019, Commune is a customer success community platform that connects businesses and customers.

Company details:
Founders:
Akihiro Yamamoto, Shota Hashimoto, Yuya Takada
Founded:
2018
Based in:
San Mateo, California, United States
Website:
Commune
Industries:
Communities, Content, CRM, Customer Service, Marketing, SaaS, Software
Latest funding:
$16,000,000
Series A
15 September 2021
Total funding:
$20,731,982
Investors
DNX Ventures, JAFCO, Z Venture Capital, UB Ventures

Contentful

Thirty percent of the Fortune 500 and thousands of companies worldwide benefit from the creation and management of digital experiences for their consumers across all channels thanks to Contentful, the content platform for digital-first businesses. Greater speed and scalability are possible than with conventional CMS solutions. Contentful organizes material into a single hub, formats it for usage across all digital channels, and effortlessly connects with thousands of other applications via open APIs. The platform of Contentful is used by organizations like Chanel, Bang & Olufsen, Shiseido, Shopify, BP, and many more.

Company details:
Founders:
Paolo Negri, Sascha Konietzke
Founded:
2013
Based in:
Berlin, Berlin, Germany
Website:
Contentful
Industries:
Cloud Computing, Content, Developer Tools, SaaS, Software
Latest funding:
$175,000,000
Series F
28 July 2021
Total funding:
$349,600,000
Investors
Hercules Capital, General Catalyst, Tiger Global Management, Trinity Ventures, Sapphire Ventures

Contents.com

Every company that wants to succeed in the digital environment needs to provide high-quality content. Companies struggle, though, when it comes to producing interesting digital content. They struggle to scale content production, localize material into multiple languages, and create conventional content since it is expensive and requires a lot of time, money, and skills. Because of this, we created a SaaS platform that supports businesses throughout the whole content lifecycle, from inspiration to creation to transformation, thereby reducing their workload. a system that combines the knowledge of thousands of copywriters from across the world with automated article generation technologies. Along with the platform, Contents.com also caters to big businesses, providing them with sophisticated, completely configurable technology solutions for the whole automation of their content generation.

Company details:
Founders:
Massimiliano Squillace
Founded:
2020
Based in:
Milan, Lombardia, Italy
Website:
Contents.com
Industries:
Artificial Intelligence, Content, Information Technology, SaaS, Software
Latest funding:
$6,000,000
Series A
18 March 2021
Total funding:
$8,023,701
Investors
Fabio Cannavale, Synergo Capital, Alberto Chalon, Jacopo Paoletti

Leadoo Marketing Technologies

The Nordic region's fastest-growing MarTech firm is Leadoo Marketing Technologies. Leadoo, which was founded in 2018, has over 750 clients worldwide and has effectively converted up to 6X more sales leads than in the past. Leadoo, the world's first and only lead-driven marketing platform, is a straightforward toolbox we offer to help you convert inactive website users into qualified leads in a personable and interactive manner. By doing this, we assist businesses in increasing lead generation, converting more qualified applications, and enhancing customer service using bots and humans. Leadoo was created with one goal in mind: outcomes. It offers everything you need to boost your marketing ante and surpass sales goals. Our goal is to improve marketing and sales performance by fostering deep connections between businesses and their clients.

Company details:
Founders:
Mikael da Costa
Founded:
2018
Based in:
Helsinki, Southern Finland, Finland
Industries:
Content Marketing, Digital Marketing, Information Technology, Internet, Lead Generation, Marketing, Marketing Automation, SaaS, Software
Latest funding:
$6,087,249
Series A
23 January 2021
Total funding:
$9,426,148
Investors
OpenOcean

Niio

The largest digital art distribution network in the world is called Niio: (Mall Powered by SAAS) A purpose-built network or platform that connects everyone involved in preserving, promoting, and profiting from digital art The largest community of eminent worldwide artists, curators, and galleries - The largest inventory of premium video and media art available on demand - A high-end, lifestyle and art company that pioneered the genre a comprehensive technological framework supporting the entire lifecycle of a digitally created work, from storage and self-publishing to rights-managed distribution and, finally, the playback of multi-format art on any type of display, is supported by a blockchain-enabled commerce engine and a stack of specialized software tools. In our opinion, the loud digital world of today is giving way to a new visual culture that may inspire and unite people. We built Niio to become the go-to platform for this media and the benchmark for interacting with people worldwide.

Company details:
Founders:
Oren Moshe, Rob Anders
Founded:
2014
Based in:
Tel Aviv-yafo, Tel Aviv, Israel
Website:
Niio
Industries:
Art, Content Delivery Network, Digital Entertainment, Digital Media, Digital Signage, Marketplace, Publishing, SaaS, Video, Virtual Reality
Latest funding:
$15,000,000
Series A
21 September 2021
Total funding:
$20,500,000
Investors
L Catterton, Entrée Capital, Ron Zuckerman, Taya Ventures, PICO Venture Partners

Prismic

We want to make it easier for developers, marketers, and content teams to update online material while also making their jobs more pleasurable. Prismic offers a distinct content management paradigm, managing content assets rather than websites, and making this material available through a REST API for apps and websites to consume as an alternative to what they refer to as "CMS Hell" (meaning websites built using typical CMSs). The service is accessible via a SaaS model. They cite the technical flexibility (which makes them target developers of all languages, including native mobile ones), the design flexibility (which makes them target developers who are also interested in the newest front-end tech, like WebGL for example), and their unique approach to managing content in their back-office, which they refer to as the "writing-room," as reasons for their positions. One of the benefits of their content management strategy is that they publish content updates through "content releases," making it simple for users to preview upcoming material in their applications and schedule content updates. Additionally, they offer tools for versioning and tracking changes, claiming that no data is ever lost and that you can always examine recent events (they have a visual diff feature to view changes). In order for content authors to collaborate on projects, the program also includes collaboration capabilities. A prismic.io content repository includes an API browser to assist developers in designing their queries in addition to the writing-room (content management back-office) and API. You can view one here: https://lesbonneschoses.prismic.io/api. The team also created open-source development kits, blank starter kits, examples, and examples in most major technologies, and they regularly release new ones. There is a ton of information on their website, including text manuals and video guides. Although it is free while the user's project is still in development, the program generates revenue by selling plans based on the number of members on a repository. However, it is now in beta form, free to use, and invite-only (but the product is known to roll out invites very quickly).

Company details:
Founders:
Guillaume Bort, Sadek Drobi
Founded:
2013
Based in:
San Francisco, California, United States
Website:
Prismic
Industries:
CMS, Content, Developer APIs, SaaS, Software
Latest funding:
$20,000,000
Series A
26 May 2021
Total funding:
$20,000,000
Investors
Eurazeo, Aglaé Ventures

Scalenut

Scalenut is a tool for original, high-ranking, long- and short-form content that uses AI for content research and creation. To assist you in producing content that beats the competition, it combines cutting-edge technology like AI and NLP with seamless content development procedures. You may use it to increase the content's readability, effectiveness, and total yield. Scalenut is a one-stop SaaS solution for content producers, marketing teams, agencies, and enterprises at all levels and for all niches since it can be tailored to a wide range of content requirements.

Company details:
Founders:
Gaurav Goyal, Mayank Jain, Saurabh Wadhawan
Founded:
2020
Based in:
Haryana, Haryana, India
Website:
Scalenut
Industries:
Artificial Intelligence, Content, Productivity Tools, SaaS
Latest funding:
$3,100,000
Seed
23 August 2022
Total funding:
$3,500,000
Investors
Titan Capital, Saama Capital, AngelList India, Amit Singhal, First Principles

Tezign

Tezign is the fast-growing tech startup in China. With the vision Technology Empowers Imagination, Tezign aims to build the digital infrastructure of content experience. Tezign helps medium to large enterprises to achieve one-stop content creation, management, generation and optimization with advanced AI and data intelligence technology.Tezign is also the first Chinese mainland technology company to systematically launch Digital Asset Management (DAM) solutions. Tezign has partnered with over 8000 of brands in different industries such as Alibaba, ByteDance, Unilever, Shiseido, Bayer, Budweiser, Ant Financial, Ping An, Nestle, Tencent, Loreal etc. Tezign is backed by world recognized investors including Temasek, Sequoia Capital, Hearst Ventures, Linear Capital, among others. Tezign has been a unicorn in ConTech industry. In 2017, Tezign and Tongji University jointly founded the Design A.I. Laboratory and graduate program for applied research to bring machine learning and A.I. technology to content creation and experience design. Tezign was awarded as TOP.1 in China in the list of The Information 50 startups, Fast Company top 50 of China's best innovative companies, and Forbes High Growth Gazelle.

Company details:
Founders:
Daisy Guo, Ling Fan, Zhe Wang
Founded:
2015
Based in:
Shanghai, Shanghai, China
Website:
Tezign
Industries:
Animation, Content Marketing, Graphic Design, Marketing, SaaS, Software
Latest funding:
$40,000,000
Series D
25 October 2021
Total funding:
$151,100,000
Investors
Temasek Holdings, Sequoia Capital China, Hearst Ventures, SBCVC, Cherubic Ventures

Watchity

The audiovisual platform for business is called Watchity. With features like invites, registrations, email reminders, audience engagement, and video analytics, brands and businesses of all sizes use Watchity to produce and broadcast expert live content for webinars, hybrid events, social media, and more. The engaging content, audience involvement through the most effective channel, and conversion of audience engagement into business outcomes make Watchity-powered events stand out.

Company details:
Founders:
Albert Rodes
Founded:
2015
Based in:
Barcelona, Catalonia, Spain
Website:
Watchity
Industries:
Content Marketing, Customer Service, Digital Marketing, Digital Media, Event Management, SaaS, Video Streaming
Latest funding:
$605,447
Seed
11 June 2021
Total funding:
$1,812,399
Investors
Wayra, ENISA, EASME - EU Executive Agency for SMEs, Sputnik Capital, The Investors Club

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