3 SaaS Startups in the Advertising Platforms Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Advertising Platforms industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 3 VC funded SaaS startups in the Advertising Platforms industry.

Choozle

In order to support programmatic advertising campaigns across display, video, mobile, audio, linked TV, digital out-of-home, and other media, Choozle - Digital Advertising Made Easy® - offers a digital advertising software platform with a single, user-friendly interface. Choozle is a platform that combines the sophistication of several sophisticated digital advertising technologies, a demand-side platform, a platform for managing data, and a platform for managing smart tags. Choozle's easy, beautiful, and cost-effective solution, created for advertising agencies and marketing departments, has democratized the ad tech sector.

Company details:
Founders:
Andrew Fischer, Jeffrey Finch
Founded:
2012
Based in:
Denver, Colorado, United States
Website:
Choozle
Industries:
Advertising, Advertising Platforms, Digital Media, SaaS, Software
Latest funding:
$15,000,000
Series C
12 May 2021
Total funding:
$29,127,499
Investors
Boathouse Capital, Great Oaks Venture Capital, Gemini Group

CreatorIQ

The most dependable software, CreatorIQ, unifies and drives sophisticated influencer marketing for the most creative businesses in the world. Our intelligence cloud allows workflow optimization, brand safety, and meaningful measurement while enabling data science-enabled creator discovery. Among the companies who use CreatorIQ's technology to improve their influencer marketing networks are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.

Company details:
Founders:
Igor Vaks
Founded:
2014
Based in:
Culver City, California, United States
Website:
CreatorIQ
Industries:
Advertising Platforms, Brand Marketing, Enterprise Software, SaaS, Social Media Marketing
Latest funding:
$40,000,000
Series D
14 September 2021
Total funding:
$80,800,000
Investors
Unilever Ventures, Kayne Partners, Cobalt Capital, TVC Capital, Silver Lake Waterman

WASK INC

A digital marketing tool is called Wask. All online marketers have access to managing and reporting their Ad accounts, which are integrated with Facebook, Instagram, Google, Twitter, and LinkedIn Ads.

Company details:
Founders:
Ercan Pilcioğlu, İrem Çakır
Founded:
2018
Based in:
Istanbul, Istanbul, Turkey
Website:
WASK INC
Industries:
Advertising, Advertising Platforms, Consulting, Digital Marketing, Facebook, Google, Mobile Advertising, SaaS
Latest funding:
$500,000
Seed
17 August 2021
Total funding:
$675,000
Investors
APY Ventures, Logo Ventures, TechOne VC, Tarvenn Ventures

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