SaaS startups have become the darling of Venture Capital investors, especially in the Advertising industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 21 VC funded SaaS startups in the Advertising industry.
Users of Adventr have access to a platform for creating, sharing, and analyzing interactive, viewer-driven video content. Its own SaaS network with drag and drop functionality serves as the company's main offering and makes it easier to produce and distribute interactive video. With the capacity to alter the activities of the video or interact with characters in real time, Adventr's viewers are more engaged across all metrics. Ad networks, publishers, and other distribution channels are available for its video content.
Alyce is an AI-powered platform that may be used to open doors or to keep fostering genuine sales connections. The platform's scalable, sustainable, hyper-personalized approach to account-based marketing is changing direct mail, swag, and gifts. It handles ordering, shipping, and reporting for 1-10,000 gifts and leverages personal social data to help you choose the ideal present to give. It is also completely free. In comparison to conventional methods, Alyce establishes genuine, personal connections that result in up to a 2x increase in named account penetration and a 5x increase in pipeline. Giving gifts in a B2B setting is now easy, efficient, and quantifiable. Alyce, a privately held business with its headquarters in Boston, Massachusetts, was established in December 2015.
The top ASO tool is AppTweak, which is supported by data science. With actionable data presented in a user-friendly interface, AppTweak enables more than 1,500 mobile leaders, including Adobe, Jam City, Yelp, Amazon, and Jam City, to expand their applications and games. ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence are all available on AppTweak's one platform.
Aryel is a SaaS marketing platform that enables businesses and creative agencies to quickly and simply develop engaging augmented reality (AR) marketing campaigns, share them through a straightforward custom URL, track objectives and conversions, and integrate the campaign with the most popular marketing tools.
Retail marketing is triggered, prioritized, and personalized using predictive intelligence by Bluecore, a multi-channel marketing platform. Bluecore creates a thorough portrait of each customer and their previous, and most distinctively, predicted interaction with brand products and experiences through the unification, scoring, and activation of consumer, behavior, and product data in one platform. Today, Bluecore maintains a total product inventory that is second only to Amazon, with close to 500 million consumer IDs.
In order to support programmatic advertising campaigns across display, video, mobile, audio, linked TV, digital out-of-home, and other media, Choozle - Digital Advertising Made Easy® - offers a digital advertising software platform with a single, user-friendly interface. Choozle is a platform that combines the sophistication of several sophisticated digital advertising technologies, a demand-side platform, a platform for managing data, and a platform for managing smart tags. Choozle's easy, beautiful, and cost-effective solution, created for advertising agencies and marketing departments, has democratized the ad tech sector.
By building a platform that provides performance marketing and growth teams the insights and superpowers they've always desired, Clarisights was formed to enable them. Marketers can use Clarisights to independently explore and analyze all of their data in a single, user-friendly interface, saving them from having to deal with antiquated spreadsheets and BI systems that can't keep up with their rising amount of marketing channels and data. Clarisights is used by marketing teams all over the world for every step of their real-time, collaborative performance marketing process, including connecting with data channels, building and improving dashboards, and working with coworkers. With the help of the data ingestion and analytics platform Clarisights, marketers can understand the data coming in from many sources and get novel insights from it. Users just add the sources (analytics, advertising data) they wish to track, and our backend ingests the data from those sources, does the required transformations, and saves it in our own database. This creates a smooth in-browser experience for our platform. None of this requires the user to set up any data pipelines. Within minutes of signing up, users can start creating interactive infographics to answer questions about their marketing data. Marketers may create visualizations using Clarisights to respond to queries like "What are my main sources of traffic and what are the biggest expense sinkholes?" and then rapidly dive down into detailed information like "Which ad creatives are producing the greatest RoI?" or "What sort of ad text has the least customer acquisition cost?"
The simplest approach for agencies to handle several brands on social media at once is using Cloud Campaign. The software is ideal for marketing companies who are serious about outcomes because to its simple scheduling, in-depth analytics, 1-click client reports, team workspaces, and many other features. The business is headquartered in San Francisco, California, and was established in 2017.
The most dependable software, CreatorIQ, unifies and drives sophisticated influencer marketing for the most creative businesses in the world. Our intelligence cloud allows workflow optimization, brand safety, and meaningful measurement while enabling data science-enabled creator discovery. Among the companies who use CreatorIQ's technology to improve their influencer marketing networks are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.
The purpose of Funnel is to eliminate manual data collecting. All marketing and advertising platforms can be integrated with Funnel, allowing you to supply your data wherever you need it. integrations with 400+ data sources out of the box. You will have the choice to input your data into any tool using Funnel. Automatically stream data into Google Sheets, Google Data Studio, Google Analytics, your data warehouse, business intelligence software, and any other visualization software. E-commerce enterprises, media agencies, brands, b2b organizations, mobile app developers, and gaming businesses are all served by Funnel. It was formed in 2014 by Per Made and Fredrik Skantze. offices in Boston and Stockholm (HQ).
The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.
Brands and streamers may connect through the automated streamer management tool called inSTREAMLY. Micro-sponsorships enable streamers to subtly monetize their programming while providing businesses with a novel method to engage Generation Z. Streamcoi is an esports organization, MCN, agency, and tournament organizer-focused SaaS branch.
Utilizing machine learning, Intellimize automatically optimizes websites to increase income and client acquisition. By tailoring websites to give the best experience to each user on any device, it helps advertisers increase conversions and revenue. They use machine learning to automate this. Compared to conventional A/B testing or rules-based personalization, leading firms depend on Intellimize to generate more income quicker and with less effort. Additionally, the business instantly customizes desktop and mobile webpages for each individual visitor. San Mateo, California serves as the company's headquarters. Intellimize was established in 2016.
Some of the biggest businesses in the world utilize the email & landing page generation tool Knak. Without touching a word of code, Knak enables people and teams to collaborate on and generate stunning, responsive, on-brand emails. Top marketing automation programs including Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Adobe Campaign, as well as hundreds of email sending platforms, are compatible with the Knak platform.
Paloma powers e-com on messaging channels, giving brands 2–10X higher conversion rates compared to their websites. This full-suite commerce SaaS platform rapidly generates the most efficient shopping experiences – all while collecting millions of customer data points, seamlessly feeding insights back to brands.
PPC Bee is the application designed to manage on-line marketing PPC product campaigns. Would you like to earn bigger profits and get a higher return on your PPC budget? PPC Bee automatically optimizes your campaigns to get the maximum clicks for the least spend, increasing your ROI. PPC Bee automatically generates highly targeted campaigns. Want to increase sales 20%? With PPC it's easy, thanks to advanced settings and precision targeting. You can increase sales even higher with extra optimization of your own. PPC Bee gets people clicking through to your site like crazy. Product information is changed dynamically and updated automatically with PPC Bee. PPC Bee is an original Czech company providing services in the field of tools for on-line marketing. Our clients include major e-shops as well as cataloging servers. PPC Bee functions will satisfy even the most demanding users! Complete functionality is available for one month for free! Further information on www.ppcbee.com
ProductLead helps you sell more online, by leveraging user generated content and activating influencers. If your brand gets stuck online, ProductLead helps you gather content and activate influencers, in order to sell more through social. By using social galleries and influencer campaigns, we help ecommerce sites boost their sales and engagement.
Digital advertising would not be purchased from you if analytics and useful performance information were not provided. We believe that MOOH advertisements should follow the same rule. We created a set of measuring and attribution tools especially for the MOOH sector because of this. For MOOH marketers, StreetMetrics serves as a link between the offline and online worlds. Our digital measurement and attribution technologies give advertisers the ability to organize, monitor, and demonstrate the effectiveness of their MOOH advertising efforts.
Tagger is a powerful, intuitive, end-to-end influencer marketing and creator listening engine revolutionizing the industry. With direct relationships with all major social media platforms, as well as exclusive access to billions of valuable data points, Tagger provides users with invaluable discovery capabilities, research and analytics, and customizable reports. The platform allows brands, agencies, and media companies to plan campaigns, measure popularity using social listening, discover and activate influencers, and report what matters most. 2-Time WINNER of “Best Influencer Marketing Platform” at the 2021 & 2019 Influencer Marketing Awards, WINNER of “Best Influencer Marketing Platform” at the 2020 Digiday Technology Awards, named “Best Influencer Marketing Company” at the MarTech Breakthrough Awards in both 2019 & 2020, Tagger’s SaaS solution provides an up-leveled and streamlined influencer marketing experience, empowering users to maximize their ROI with ease.
Our main goal at Vendasta is to democratize technology for small and medium-sized enterprises in order to stimulate local economies (SMBs). We achieve this by giving our channel partners, who are local specialists from all over the world, a strong platform. Partners promote, sell, bill, fulfill, and provide digital solutions to their SMB clients using Vendasta's platform. Our end-to-end platform and marketplace offer a single sign-on to SMBs' digital goods and analytics through a tight integration with an operating system. More than 60,000 channel partners use Vendasta, and these partners in turn deal with more than 5.5 million SMBs globally. At www.vendasta.com, register for free and learn more about Vendasta.
A digital marketing tool is called Wask. All online marketers have access to managing and reporting their Ad accounts, which are integrated with Facebook, Instagram, Google, Twitter, and LinkedIn Ads.