5 SaaS Startups in the Augmented Reality Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Augmented Reality industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 5 VC funded SaaS startups in the Augmented Reality industry.

Aryel

Aryel is a SaaS marketing platform that enables businesses and creative agencies to quickly and simply develop engaging augmented reality (AR) marketing campaigns, share them through a straightforward custom URL, track objectives and conversions, and integrate the campaign with the most popular marketing tools.

Company details:
Founders:
Leonardo Persico, Luca Petri, Mattia Salvi
Founded:
2020
Based in:
Milan, Lombardia, Italy
Website:
Aryel
Industries:
Advertising, Augmented Reality, Marketing, SaaS
Latest funding:
$828,904
Seed
1 September 2021
Total funding:
$828,905
Investors
Prana Ventures

GMetri

Businesses may develop, monitor, and implement solutions for virtual, mixed, and augmented reality using the XR platform GMetri. Enterprises may devise, deploy, and develop immersive solutions using the platform's authoring, deployment, and analytics capabilities. Based on previous data gathered and evaluated, its solutions assist online retail companies in providing their consumers with a 360-degree picture of their customised retail shop containing their preferred products. In a very user-friendly and gamified environment, GMetri enables spatial identification while utilizing the power of AR and VR to increase retention, recall, and engagement. Additionally, it includes an analytics toolbox for gathering information by tracking the movements and behaviors of end users throughout the immersive experience. The platform offers the automotive, retail, and real estate industries XR unique XR solutions and XR content production services. In order to enable businesses to design and implement spatial interactive learning, retail, and immersive solutions, GMetri has created an eponymous no-code cloud-based XR authoring tool. The platform also includes a publishing tools that enables content to run across all devices and an analytics toolbox that can be used to gather detailed information by watching how end users interact with the immersive environment.

Company details:
Founders:
Sahil Ahuja, Utsav Mathur
Founded:
2019
Based in:
Lewes, Delaware, United States
Website:
GMetri
Industries:
Augmented Reality, Information Technology, SaaS, Software, Virtual Reality
Latest funding:
$600,000
Seed
2 December 2021
Total funding:
$600,000
Investors
IvyCap Ventures, HNI's, D.E.Holding

Help Lightning

A B2B software as a service (SaaS) firm focusing in remote help is called Help Lightning. It offers next-generation video collaboration services that let professionals from a firm remotely collaborate with anybody in need of assistance, anywhere in the world. With the help of the company's cloud-based solution, challenging issues may be resolved while real-time communications are improved. These capabilities include the combining of two video feeds and the usage of 3D annotation. Installation, examination, instruction, service, and repair of sophisticated items and equipment are all done with Help Lightning. Customers get instant performance benefits thanks to Help Lightning, such as higher first-time repair rates, fewer truck rolls, more staff capacity, and higher end-user satisfaction while increasing service revenue and profit.

Company details:
Founders:
Bart Guthrie
Founded:
2009
Based in:
Birmingham, Alabama, United States
Industries:
Augmented Reality, Electronics, Food and Beverage, Medical, Mobile, SaaS, Software
Latest funding:
$2,500,000
Series A
19 May 2021
Total funding:
$12,279,450
Investors
Larsen & Toubro, Resolve Growth Partners, Velocity Accelerator

rooom

German-based worldwide startup rooom was established in 2018. The company's enterprise metaverse platform offers a way to design, administer, and market compelling 2D, 3D, AR, and VR experiences. Every desktop and mobile device may use it. Through their wide range of products, rooom's experience platform is intended to meet the marketing and visualization requirements of many sectors. EventCloud (designed for virtual events, exhibits, conferences, and meetings), SpaceCloud (real estate, property, and museums), ProductCloud (3D products, product showrooms), and ImmerseCloud are some of them (tours, guides, 3D books). Up to 200,000 users may regularly be accommodated by rooom's eventCloud for hybrid events like IFA in Berlin and for international clients like Porsche, Deutsche Telekom, DHL, and E.ON. Over 20 accolades have been given to rooom, including the German Innovation Award, the Innovation & Excellence Award, and the Global Eventex Award (twice).

Company details:
Founders:
Hans Elstner
Founded:
2016
Based in:
Jena, Thuringen, Germany
Website:
rooom
Industries:
3D Technology, Augmented Reality, SaaS, Software, Virtual Reality
Latest funding:
$7,000,000
Seed
10 July 2021
Total funding:
$7,000,000
Investors
bm-t beteiligungsmanagement thuringen

SightCall

SightCall is a live video SaaS enabling visual support for enterprises enriched by Augmented Reality and Artificial Intelligence insights.Their solution is a suite of mobile and web applications enabling business users to see what their customer sees and guide them remotely. The video assistance session is powered by Augmented Reality enriching the interaction.Manufacturers improve their field force efficiency, Telecom carriers increase customer satisfaction by solving problems faster, Insurance companies transform the claim process, and many other industries are transforming their business process by leveraging the SightCall platform. They ties in to the application workflow by offering a contextual experience that is application, client, device, network and directory agnostic. The SightCall Video Cloud, a global real-time communication cloud infrastructure, powers the highly available, secure and scalable service, fitting large enterprise requirements.

Company details:
Founders:
Antoine Vervoort, Thomas Cottereau
Founded:
2008
Based in:
San Francisco, California, United States
Website:
SightCall
Industries:
Apps, Artificial Intelligence, Augmented Reality, Cloud Computing, Developer APIs, Enterprise Software, Mobile, SaaS, Video, Video Chat
Latest funding:
$42,000,000
Series B
11 May 2021
Total funding:
$54,400,000
Investors
Bpifrance, Idinvest Partners, InfraVia Capital Partners

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