4 SaaS Startups in Birmingham

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in Birmingham. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 4 VC funded SaaS startups in Birmingham .

Help Lightning

A B2B software as a service (SaaS) firm focusing in remote help is called Help Lightning. It offers next-generation video collaboration services that let professionals from a firm remotely collaborate with anybody in need of assistance, anywhere in the world. With the help of the company's cloud-based solution, challenging issues may be resolved while real-time communications are improved. These capabilities include the combining of two video feeds and the usage of 3D annotation. Installation, examination, instruction, service, and repair of sophisticated items and equipment are all done with Help Lightning. Customers get instant performance benefits thanks to Help Lightning, such as higher first-time repair rates, fewer truck rolls, more staff capacity, and higher end-user satisfaction while increasing service revenue and profit.

Company details:
Founders:
Bart Guthrie
Founded:
2009
Based in:
Birmingham, Alabama, United States
Industries:
Augmented Reality, Electronics, Food and Beverage, Medical, Mobile, SaaS, Software
Latest funding:
$2,500,000
Series A
19 May 2021
Total funding:
$12,279,450
Investors
Larsen & Toubro, Resolve Growth Partners, Velocity Accelerator

Onboard (Onboard.io)

Project management SaaS, Shopify App, Customer Success Management, Automated Project Management, B2B SaaS, Customer Onboarding, and Customer Implementation.

Company details:
Founders:
Jeff Epstein, Matthew Majewski, William Stevenson, Zach Taylor
Founded:
2020
Based in:
Birmingham, Michigan, United States
Industries:
SaaS, Software
Latest funding:
$1,250,000
Seed
16 February 2021
Total funding:
$1,250,000
Investors
Ludlow Ventures, Zelkova Ventures, Detroit Venture Partners

OneUp Sales

For internal sales teams, OneUp Sales is a platform for sales management and motivating. The platform uses sales activity data from any source to power real-time TV leaderboards, gamified contests, and simplified reporting for managers.

Company details:
Founders:
Derry Holt, James Heath
Founded:
2014
Based in:
Birmingham, Birmingham, United Kingdom
Website:
OneUp Sales
Industries:
Computer, Professional Services, SaaS, Software
Latest funding:
$850,246
Seed
2 June 2021
Total funding:
$1,038,038
Investors
Mercia Fund Managers

StreetMetrics

Digital advertising would not be purchased from you if analytics and useful performance information were not provided. We believe that MOOH advertisements should follow the same rule. We created a set of measuring and attribution tools especially for the MOOH sector because of this. For MOOH marketers, StreetMetrics serves as a link between the offline and online worlds. Our digital measurement and attribution technologies give advertisers the ability to organize, monitor, and demonstrate the effectiveness of their MOOH advertising efforts.

Company details:
Founders:
Drew Jackson
Founded:
2016
Based in:
Birmingham, Alabama, United States
Industries:
Advertising, Mobile, Ride Sharing, SaaS, Software, Transportation
Latest funding:
$2,265,000
Seed
2 June 2021
Total funding:
$3,265,000
Investors
Techstars

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