SaaS startups have become the darling of Venture Capital investors, especially in the Brand Marketing industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 5 VC funded SaaS startups in the Brand Marketing industry.
The most dependable software, CreatorIQ, unifies and drives sophisticated influencer marketing for the most creative businesses in the world. Our intelligence cloud allows workflow optimization, brand safety, and meaningful measurement while enabling data science-enabled creator discovery. Among the companies who use CreatorIQ's technology to improve their influencer marketing networks are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.
Fortune 500 brands may speed up online sales with the aid of eStoreMedia's e-commerce automation solution. The SaaS toolkit from eStoreMedia combines Digital Shelf Analytics, Product Information Management, and Al-based Research Methodologies to accelerate the adoption of Perfect Store across tens of thousands of online merchants in more than 50 markets worldwide.
Frontify is a SaaS B2B brand management software that aids companies in developing unified brand experiences across all channels of communication. Brand managers may develop online style guides, manage their brand assets, establish UI pattern libraries, and collaborate on creative projects with the help of their cloud-based software. This reinforces every brand and results in a new degree of brand consistency across all communication platforms. The Frontify platform is very user-friendly and straightforward, allowing you to use project areas to gain approvals and streamline feedback loops, greatly enhancing productivity. It is intended to make daily branding, marketing, and development processes easier and more efficient. Digital Asset Management, CI/CD Guidelines, Digital Productivity, Web & Print Publishing, Brand Portal, Design System, and Project Collaboration are among the solutions the organization provides. They develop an intuitive brand management platform that makes it possible for anybody to produce engaging and reliable brand experiences. Frontify was established in 2013 and has offices in New York, USA, and Saint Gallen, Sankt Gallen, Switzerland.
The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.
Tapcart is a mobile commerce SaaS platform that integrates directly with Shopify, enabling brands to build native mobile apps for their eCommerce stores. Its platform is used by thousands of Shopify brands including Fashion Nova, Chubbies, Urban Planet. The company was founded in 2017 and is headquartered in Santa Monica, California.