SaaS startups have become the darling of Venture Capital investors, especially in the Consumer Goods industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 2 VC funded SaaS startups in the Consumer Goods industry.
Platform for multichannel e-commerce Retailys is a platform that enables retailers, mostly in Europe, to concurrently sell and display their items over several online sales channels. Companies may simply manage their accounts on international markets like Amazon, eBay, and other marketplaces and price comparison websites. They can also quickly construct their own foreign European e-shops that adhere to local standards. The system offers sophisticated warehouse management, product inventory control, and templates for several European web retailers. All of these sales channels' orders are compiled and shown on a single dashboard. With the help of Retailys, businesses may grow all throughout Europe from a single dashboard!
The first and only loyalty program created specifically for the CPG industry is by WECHEER.IO. Our technology platform, which combines AI, image recognition, and proprietary IoT devices, enables us to digitize any consumption moment that occurs in the "real world" and link companies with their customers. We are the first "brand loyalty card" that can easily be used at any restaurant, retail location, or internet retailer. With the goal of providing the finest experience and most scalable digital loyalty program created for the offline world, consumer design is at the core of our work. Some of the major global CPG companies, including ABinBev, BAT, Pernod Ricard, Coke, Mars, and Pepsi, have verified and deployed our SaaS solution.