SaaS startups have become the darling of Venture Capital investors, especially in the Content Marketing industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 3 VC funded SaaS startups in the Content Marketing industry.
The Nordic region's fastest-growing MarTech firm is Leadoo Marketing Technologies. Leadoo, which was founded in 2018, has over 750 clients worldwide and has effectively converted up to 6X more sales leads than in the past. Leadoo, the world's first and only lead-driven marketing platform, is a straightforward toolbox we offer to help you convert inactive website users into qualified leads in a personable and interactive manner. By doing this, we assist businesses in increasing lead generation, converting more qualified applications, and enhancing customer service using bots and humans. Leadoo was created with one goal in mind: outcomes. It offers everything you need to boost your marketing ante and surpass sales goals. Our goal is to improve marketing and sales performance by fostering deep connections between businesses and their clients.
Tezign is the fast-growing tech startup in China. With the vision Technology Empowers Imagination, Tezign aims to build the digital infrastructure of content experience. Tezign helps medium to large enterprises to achieve one-stop content creation, management, generation and optimization with advanced AI and data intelligence technology.Tezign is also the first Chinese mainland technology company to systematically launch Digital Asset Management (DAM) solutions. Tezign has partnered with over 8000 of brands in different industries such as Alibaba, ByteDance, Unilever, Shiseido, Bayer, Budweiser, Ant Financial, Ping An, Nestle, Tencent, Loreal etc. Tezign is backed by world recognized investors including Temasek, Sequoia Capital, Hearst Ventures, Linear Capital, among others. Tezign has been a unicorn in ConTech industry. In 2017, Tezign and Tongji University jointly founded the Design A.I. Laboratory and graduate program for applied research to bring machine learning and A.I. technology to content creation and experience design. Tezign was awarded as TOP.1 in China in the list of The Information 50 startups, Fast Company top 50 of China's best innovative companies, and Forbes High Growth Gazelle.
The audiovisual platform for business is called Watchity. With features like invites, registrations, email reminders, audience engagement, and video analytics, brands and businesses of all sizes use Watchity to produce and broadcast expert live content for webinars, hybrid events, social media, and more. The engaging content, audience involvement through the most effective channel, and conversion of audience engagement into business outcomes make Watchity-powered events stand out.