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SaaS startups have become the darling of Venture Capital investors, especially in the Digital Marketing industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 13 VC funded SaaS startups in the Digital Marketing industry.
Blueshift supports businesses in providing linked, relevant experiences during all client interactions. To unify, inform, and activate the completeness of customer data across all channels and apps, its smarthub CDP utilizes proprietary AI technology. Brands are provided with all the resources necessary to offer experiences in real time throughout the whole consumer journey.
The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.
The Nordic region's fastest-growing MarTech firm is Leadoo Marketing Technologies. Leadoo, which was founded in 2018, has over 750 clients worldwide and has effectively converted up to 6X more sales leads than in the past. Leadoo, the world's first and only lead-driven marketing platform, is a straightforward toolbox we offer to help you convert inactive website users into qualified leads in a personable and interactive manner. By doing this, we assist businesses in increasing lead generation, converting more qualified applications, and enhancing customer service using bots and humans. Leadoo was created with one goal in mind: outcomes. It offers everything you need to boost your marketing ante and surpass sales goals. Our goal is to improve marketing and sales performance by fostering deep connections between businesses and their clients.
AI-first consumer experiences created for the relationship economy are offered by Netomi. 80% of typical customer service enquiries are automatically resolved by Netomi's AI-powered virtual agents, which decrease response times, boost customer happiness and improve support quality while cutting costs. The unique, no-code technology supports more than 100 languages and functions across messaging, chat, email, and phone. With headquarters in San Mateo, Netomi also maintains operations in India, Toronto, and New York.
Shogun is an e-commerce platform that helps businesses optimize their online storefronts and design distinctive shopping experiences. It specializes in web development, web design, web content management, large commerce, Shopify, and eCommerce. On February 27, 2015, Nick Raushenbush, Finbarr Taylor, and Damien Kan established Shogun.
Without the need for pricey data scientists, SilkChart enables growth teams to improve campaigns depending on what consumers are doing in the product. Using a no-code analytics tool, we can determine which channels, audiences, and content will result in the most revenue increase by fusing marketing and product usage data.
A tenant experience platform called Spaceflow enables building owners to offer a tech-enabled tenant satisfaction service and automate time-consuming, repetitive tasks. The all-in-one system links building occupants to amenities, services, and community life through smart building features. There are 18 markets where Spaceflow is active, including those in the US, UK, DACH, Benelux, and Scandinavia.
Our main goal at Vendasta is to democratize technology for small and medium-sized enterprises in order to stimulate local economies (SMBs). We achieve this by giving our channel partners, who are local specialists from all over the world, a strong platform. Partners promote, sell, bill, fulfill, and provide digital solutions to their SMB clients using Vendasta's platform. Our end-to-end platform and marketplace offer a single sign-on to SMBs' digital goods and analytics through a tight integration with an operating system. More than 60,000 channel partners use Vendasta, and these partners in turn deal with more than 5.5 million SMBs globally. At www.vendasta.com, register for free and learn more about Vendasta.
A digital marketing tool is called Wask. All online marketers have access to managing and reporting their Ad accounts, which are integrated with Facebook, Instagram, Google, Twitter, and LinkedIn Ads.
The audiovisual platform for business is called Watchity. With features like invites, registrations, email reminders, audience engagement, and video analytics, brands and businesses of all sizes use Watchity to produce and broadcast expert live content for webinars, hybrid events, social media, and more. The engaging content, audience involvement through the most effective channel, and conversion of audience engagement into business outcomes make Watchity-powered events stand out.
Whatagraph is a potent platform for automating and visualizing marketing analytics that makes it simple for marketing teams and agencies to collect, visualize, and deliver marketing data. Here are some of the key characteristics: * Combine data from several accounts, channels, or campaigns and provide your customer a concise performance assessment. * automatic transmission of reports * Complete your report by adding custom data to it. You may import data from any source using the Google Sheets and Public API connections. * Prove to your customer that you worked extra hard to create their report. You may create customized reports using our White-label tool by changing the colors, adding logos, and using unique domains. * Use our pre-made templates to quickly and easily create a marketing performance report; you won't have to start from blank. teamwork that is real-time
Brands may invest in customer connections and important goods by using Zeotap, a platform for customer intelligence, to forecast consumer behavior and help them better understand their consumers. For first-party customer data unification, identity resolution, third-party data enrichment, analytics/modeling, and activation, the firm integrates best-of-breed identity and profile data from exclusive corporate partners with a full-stack technological platform. For top-notch data privacy and security, its unique technology solutions also use stringent governance, risk management, and compliance (GRC) procedures, including those related to its ISO 27001 and CSA STAR certifications. Over 70 of the top 100 global brands, including Unilever, BBVA, and Mercedes-Benz, partner with Zeotap. The business, which was founded in 2014, now has 145 workers and has secured more than $45 million from foreign investors. It has offices in Mexico, India, the UK, Germany, France, Italy, and the United States of America.
The next-generation digital commerce search platform, Zoovu, combines context and meaning across channels to support merchants and brands in having meaningful, one-on-one interactions with consumers. By converting technical specifications into a discourse that is understandable to the client, Zoovu's proprietary AI naturally comprehends and speaks the customer's language. To better connect, inform, and empower customers to make decisions about purchases at the critical times, businesses must ultimately adapt to their conversational styles. With Zoovu's top-notch semantic library, you can quickly decipher the context and purpose of each search your consumers make. More than 3,500 companies, including Amazon, P&G, Whirlpool, and Microsoft, use Zoovu to engage, inform, and empower consumers to locate and purchase the appropriate products. In more than 500 product categories and in all major languages, Zoovu operates globally.
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