SaaS startups have become the darling of Venture Capital investors, especially in the Email Marketing industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 2 VC funded SaaS startups in the Email Marketing industry.
Some of the biggest businesses in the world utilize the email & landing page generation tool Knak. Without touching a word of code, Knak enables people and teams to collaborate on and generate stunning, responsive, on-brand emails. Top marketing automation programs including Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Adobe Campaign, as well as hundreds of email sending platforms, are compatible with the Knak platform.
The goal of Ometria is to create the system that controls all consumer and store contact. Ometria assists companies in utilizing data to create comprehensive customer profiles and ensure that all messages are constantly relevant, resulting in improved engagement and greater financial success. The most well-known entrepreneurs and investors in London have invested in Ometria, which was formed by four serial entrepreneurs with combined expertise in e-commerce, computer science, mathematics, and SaaS. Top retailers in the UK, Europe, and all around the world utilize Ometria.