SaaS startups have become the darling of Venture Capital investors, especially in the eSports industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 2 VC funded SaaS startups in the eSports industry.
Brands and streamers may connect through the automated streamer management tool called inSTREAMLY. Micro-sponsorships enable streamers to subtly monetize their programming while providing businesses with a novel method to engage Generation Z. Streamcoi is an esports organization, MCN, agency, and tournament organizer-focused SaaS branch.
Maestro offers enterprise live broadcasters a white-label platform to own, interact with, and profit from their audiences. We concentrate on engagement solutions that encourage activities at crucial times and collect user information for use in analytics and marketing efforts. Microsoft, PlayStation, E3, ESL, Capcom, WB Games, ELEAGUE, and other companies are among the clients.