5 SaaS Startups in the Gamification Industry

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in the Gamification industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 5 VC funded SaaS startups in the Gamification industry.

Ambition

Sales executives can coach more, manage less, and improve team performance with the help of the agile sales management platform Ambition. Learn how Ambition supports sales organizations in creating call centers and sales teams who are open, focused, and motivated. Check out ambition.com.

Company details:
Founders:
Brian Trautschold, Jared Houghton, Travis Truett, Wes Kendall
Founded:
2013
Based in:
Chattanooga, Tennessee, United States
Website:
Ambition
Industries:
Enterprise Software, Gamification, SaaS, Sales, Software
Latest funding:
$15,500,000
Series B
7 October 2021
Total funding:
$21,200,000
Investors
Y Combinator, GV, Promus Ventures, Acequia Capital (AceCap), Redpoint

Arcade

Arcade is a sales team solution that gamifies employee objectives to demonstrably increase performance and retention (with outcomes that can be seen!). The program offers a comprehensive solution for employee training, communication, contests, awards, and recognition. Arcade is a dynamic company that collaborates with clients from a variety of sectors in groups both big and small throughout the world. Through faster communication, employee appreciation, and gamified incentives, it also increases staff productivity.

Company details:
Founders:
David Cherrie, James McLaren
Founded:
2015
Based in:
Plano, Texas, United States
Website:
Arcade
Industries:
Gamification, SaaS, Sales, Software
Latest funding:
$4,500,000
Seed
1 July 2021
Total funding:
$6,464,796
Investors
500 Global, ATX Venture Partners, Stage 2 Capital, OIF Ventures, Revolution’s Rise of the Rest Seed Fund

Centrical

The orchestrated Employee-Centric Success Platform from Centrical offers managers interactive coaching and management tools while providing employees with an AI-powered, personalized, and gamified experience that integrates real-time performance management, continuous feedback, microlearning, and employee engagement. The business has locations in New York, London, and Raanana, Israel. Please visit www.centrical.com for further details.

Company details:
Founders:
Gal Rimon
Founded:
2013
Based in:
New York, New York, United States
Website:
Centrical
Industries:
Enterprise Software, Gamification, Human Resources, SaaS
Latest funding:
$32,000,000
Series C
10 March 2021
Total funding:
$66,000,000
Investors
Verint Systems, Jerusalem Venture Partners (JVP), Aleph, C4 Ventures, Intel Capital

Kaizo

Kaizo creates a platform for performance management for customer service teams. The performance measures for assistance are transformed using gamification and AI. Kaizo offers resources to enhance team performance, operational effectiveness, and staff retention. It is totally integrated with Zendesk and will eventually be accessible through the Zendesk marketplace and other CRM solutions. Dominik Blattner and Christoph Auer-Welsbach launched Kaizo with the intention of actively assisting people in attaining their objectives and making a difference in their organizations.

Company details:
Founders:
Christoph Auer-Welsbach, Dominik Blattner
Founded:
2018
Based in:
Amsterdam, Noord-Holland, The Netherlands
Website:
Kaizo
Industries:
Artificial Intelligence, Customer Service, Gamification, Machine Learning, SaaS
Latest funding:
$4,000,000
Seed
15 June 2021
Total funding:
$7,000,000
Investors
Partech, Gradient Ventures, Chris Murphy, Fortino Capital, Daniel Gebler

Perx Technologies

Perx Technologies, a category creating Lifestyle Marketing SaaS solution provider, refounded in 2016 and launched in 2017, is redefining how enterprises engage, monetize and reward their ecosystem in the mobile first economy. In the creator economy, customer experience is the new product. Perx was founded to overhaul the legacy, expensive, static loyalty management framework and focus on dynamic engagement that produces instant ROI compared to the expensive loyalty programs and one-off engagement campaigns that drain the bottomline. We solve user journey management, abandonment, churn, and monetization challenges by leveraging advanced automation, gamification and behavioral science to influence transactional and non-transactional user behavior.

Company details:
Founders:
Anna Gong
Founded:
2011
Based in:
Singapore, Central Region, Singapore
Industries:
Analytics, Gamification, Loyalty Programs, Marketing, Marketing Automation, Mobile, SaaS
Latest funding:
$2,600,000
Series B
1 June 2022
Total funding:
$15,689,099
Investors
Golden Gate Ventures, Access Ventures, Eduardo Saverin, LINE Ventures, NCore Ventures

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