2 SaaS Startups in the Horticulture Industry

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in the Horticulture industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 2 VC funded SaaS startups in the Horticulture industry.

Fasal

The Wolkus Technology Solutions-developed agri-tech platform Fasal is an AI-powered platform for the agriculture ecosystem that keeps track of a range of growth circumstances on the farm. It then makes on-farm forecasts using artificial intelligence and data analytics before offering the insights everywhere on any device, including (iOS, Android, Tablet, and web). Its data-driven precision agriculture system, which helps farmers save money on water, energy, fertilizers, and pesticides, suggests real-time agronomic solutions to producers utilizing on-farm and microclimate data obtained from agnostic sensors.

Company details:
Founders:
Ananda Verma, Dhaval Chaudhary, Shailendra Tiwari, Shivang Kar
Founded:
2018
Based in:
Bengaluru, Karnataka, India
Website:
Fasal
Industries:
Agriculture, AgTech, Artificial Intelligence, Horticulture, Internet of Things, Machine Learning, SaaS
Latest funding:
$3,976,888
Seed
22 November 2021
Total funding:
$9,874,512
Investors
Animoca Brands, The Yield Lab, Artesian VC, Antares Capital, Wavemaker Partners

Outfield

The world's fruit industry is being revolutionized by Outfield. A precision orchard management system called Outfield gives producers fruit counts and maps of year-round variability. We assist producers in being more effective, lucrative, and ecologically responsible by offering important insights on orchard performance. Estimating yields is essential for all facets of fruit cultivation, from increasing orchard productivity to establishing sales agreements. Manual yield estimation is done by growers using around 0.5% of their trees. The predicted yield per orchard has an average inaccuracy of 20% due to the poor and sparse data they gather. As a result, there is a decrease in productivity, efficiency, and profit alongside an increase in environmental harm. Outfield producers' estimated yields are accurate to within 10%. Our farmers employ low-cost off-the-shelf drones that are pre-loaded with Outfield flight plans. They launch an automatic 30-minute drone flight spanning hundreds of trees with the push of a button. The photographs are uploaded to the cloud-based platform of Outfield, where they are analyzed using customized image recognition algorithms. Within 24 hours, farmers receive their maps and insights back. Outfield is able to implement a scalable SAAS business thanks to this tactic. Its fruit-level data platform was created and tested with apple and pear producers on three different continents, and our MVP is currently being utilized by paid beta-test growers in the UK, New Zealand, and South Africa. Growers have complimented drone data acquisition's unrivaled versatility, speed, and simplicity. We are now seeking investment to fuel our expansion and scale our product in response to the escalating demand. Our team is prepared to increase our global footprint, diversify our service portfolio with new product features, and enter untapped markets for additional fruit crops. The fourth agricultural revolution is about to begin, and Outfield is well situated at the intersection of drone, cloud, agritech, and machine learning technologies. Reduce fruit waste with Outfield, unleash the potential of orchards, and shape the direction of fruit farming in the future.

Company details:
Founders:
James Mcdougall, Oliver Hilbourne
Founded:
2016
Based in:
London, England, United Kingdom
Website:
Outfield
Industries:
Agriculture, AgTech, Horticulture, Machine Learning, SaaS
Latest funding:
$1,035,828
Seed
12 August 2021
Total funding:
$1,251,957
Investors
Innovate UK, Amadeus, Pitch@Palace, Deeptech Labs, Cambridge Agritech

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