SaaS startups have become the darling of Venture Capital investors, especially in the Lead Generation industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 3 VC funded SaaS startups in the Lead Generation industry.
The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.
The Nordic region's fastest-growing MarTech firm is Leadoo Marketing Technologies. Leadoo, which was founded in 2018, has over 750 clients worldwide and has effectively converted up to 6X more sales leads than in the past. Leadoo, the world's first and only lead-driven marketing platform, is a straightforward toolbox we offer to help you convert inactive website users into qualified leads in a personable and interactive manner. By doing this, we assist businesses in increasing lead generation, converting more qualified applications, and enhancing customer service using bots and humans. Leadoo was created with one goal in mind: outcomes. It offers everything you need to boost your marketing ante and surpass sales goals. Our goal is to improve marketing and sales performance by fostering deep connections between businesses and their clients.
Ramper is digital marketing & sales platform that helps B2B companies to growth trough generating more leads and selling better. Ramper technology empower users and help the companies to establish a digital and integrated culture in their marketing and sales areas. Ramper's stack includes solutions like CRM, marketing automation, prospecting automation and lead engagement.