SaaS startups have become the darling of Venture Capital investors, especially in the Location Based Services industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 5 VC funded SaaS startups in the Location Based Services industry.
A technology called Carto uses geographical data to create effective delivery routes, improved behavioral marketing campaigns, and tactical retail locations. Location data is transforming how we live and do business, from linked automobiles to smartphones. The platform CARTO is responsible for transforming geographical data into better behavioral marketing, more effective delivery routes, and more. Data Scientists, Developers, and Analysts use CARTO's data and analysis to solve geographical issues in order to better understand how and why events occur, to streamline company operations, and to forecast future results. The top location intelligence platform in the world is CARTO, which has the support of renowned VC companies Accel Partners, Salesforce Ventures, Earlybird Ventures, and Kibo Ventures. CARTO, with offices in Washington, DC, Madrid, and Seville, was founded in 2012 by an environmental scientist and visualization specialists. 130 people work for CARTO, which has 2,500 clients like Mastercard, Vodafone, Bain & Company, and Coca-Cola as well as more than 350,000 users worldwide. CARTO has also received frequent recognition from G2, Gartner, and Forrester for its innovations in the location intelligence market.
A revolutionary Location Intelligence solution for ethical business choices is called CHAOS. At CHAOS, we think that decision-making by stakeholders that is informed and centered on people is essential to the creation and development of livable cities. Businesses and services that result from interactions between these stakeholders, as well as those involved in the city development value chain, can get commercial insights from CHAOS to help them grow. CHAOS develops benchmarks and useful insights for the improvement of cities and enterprises by combining unstructured and geolocated data into a platform and applying scientific techniques and machine learning.
Retail, loyalty, e-commerce, payment, and banking applications may use Mall IQ's Location Intelligence Platform to better understand their consumers' requirements, communicate with them at the correct time and place, and assess the success of their online and offline marketing efforts. With the use of patented indoor location technology without hardware, this solution enables assessment of the purchase intent of mobile app users in the real world in malls and high streets through store visit behaviors and durations. Through robust analytics and a location-based engagement platform, Mall IQ gives companies actionable data to connect with their consumers in real-time.
Placeme is a data-as-a-service solution, allowing you to predict customer behaviour and sales potential at specific address thus helping retail and fmcg to increase revenue by improving sales and marketing. And it is an easy to use online SaaS tool so everybody can use it, getting complex insights in few mouse clicks. We help to improve your business by leveraging big data and machine learning thus helping you to make better business decisions and gain customers with geotargeted ads based on people behaviour in real life. Find places with business potential - gain comprehensive knowledge about the best location for your business and potential contractors. With placeme it's very simple - just enter the address. Check potential earnings - placeme provides an access to a huge amount of data that we obtain. Based on these sources our unique machine learning algorithms are able to find a perfect place for a business with the highest earning potential. Learn consumer habits - have you ever wondered where your customers come from and how do they choose certain products and services? Placeme enables an accurate analysis of customer journey both in online and offline sales channels. Get new customers - advertising based on geolocation allows you to reach the profiled consumers who live or work in a defined area. Placeme will help you find them! Location is key to your success, we help you calculate its potential!
UrbanFootprint is the world's first urban intelligence platform — a comprehensive urban, climate, and community resilience data system that serves mission-critical insights to the institutions that are rebuilding, financing, and insuring the world's physical and social infrastructure. UrbanFootprint’s data and web-based geospatial software unifies previously siloed climate, environmental, urban, and socio-economic data and helps governments, utilities, financial institutions, and urban planners answer fundamental resource questions — where to invest, where to deploy resources, and where to optimize for risk, return, resilience, and community.