SaaS startups have become the darling of Venture Capital investors, especially in the Loyalty Programs industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 4 VC funded SaaS startups in the Loyalty Programs industry.
Embargo is a beacon-powered loyalty and incentives CRM platform and app that enables corporations (beverage firms in particular) to create relationships with consumers and offer a customized experience through a next-generation CRM system. The separation between customers and businesses in the hotel sector was seen as an existing issue, which gave rise to the idea. Although loyal clients are crucial, not a single establishment is aware of how many of them truly return and how to ensure that this number rises. Due to the present staffing crisis and other difficulties that pubs, restaurants, and cafés are now experiencing, the issue is becoming even more apparent. Embargo enables the development of long-lasting connections that offer value to both the company and the customers. The client app is an easy-to-use application that begins counting visits as soon as the consumer enters the establishment. Without relying on their personnel to notice them, the establishment may reward a regular client. The venues can readily obtain detailed data that are given through a user-friendly CRM portal that enables them to conduct complex marketing campaigns to the right clients and easily make important conclusions. For beverage companies without direct consumer contact or simple means to get their products in front of customers' lips, embargo precisely addresses the same issue. Embargo enables communication with drinkers of the brands and follow-up to boost sales, build brand recognition, and identify their best customers.
We provide brick and mortar stores with complete sales transparency, from the first moment of customer interaction to the point of purchase, using simple solutions that boost revenue, boost customer engagement, and boost employee productivity. With the help of a smartphone app with the brand of the merchant, a web site for the merchant, point-of-sale connections, and a secure infrastructure for transaction processing, our offering unifies mobile payments, order ahead, and loyalty. The platform enables any retailer to emulate the achievements of initiatives such as the Starbucks mobile payment app, utilizing the power and reach of mobile to expand their business, but at a fraction of the price and without the need for years of testing and iteration.
Perx Technologies, a category creating Lifestyle Marketing SaaS solution provider, refounded in 2016 and launched in 2017, is redefining how enterprises engage, monetize and reward their ecosystem in the mobile first economy. In the creator economy, customer experience is the new product. Perx was founded to overhaul the legacy, expensive, static loyalty management framework and focus on dynamic engagement that produces instant ROI compared to the expensive loyalty programs and one-off engagement campaigns that drain the bottomline. We solve user journey management, abandonment, churn, and monetization challenges by leveraging advanced automation, gamification and behavioral science to influence transactional and non-transactional user behavior.
The first and only loyalty program created specifically for the CPG industry is by WECHEER.IO. Our technology platform, which combines AI, image recognition, and proprietary IoT devices, enables us to digitize any consumption moment that occurs in the "real world" and link companies with their customers. We are the first "brand loyalty card" that can easily be used at any restaurant, retail location, or internet retailer. With the goal of providing the finest experience and most scalable digital loyalty program created for the offline world, consumer design is at the core of our work. Some of the major global CPG companies, including ABinBev, BAT, Pernod Ricard, Coke, Mars, and Pepsi, have verified and deployed our SaaS solution.