4 SaaS Startups in the Product Research Industry

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in the Product Research industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 4 VC funded SaaS startups in the Product Research industry.

qBotica

qBotica is an Automation as a Service ( RPA as a Service ) startup helping enterprises leverage RPA and Intelligent Automation quickly easing their journey towards artificial intelligence. By providing expertise, a high level of service, and significant cost-savings solutions, qBotica creates an Automation Ecosystem for enterprises with their product, Doqument, where RPA and AI become enabled to process and hyper-automate both structured and unstructured documents. qBotica's goal is to enable companies to empower the future of their workforce and build viable, scalable, and sustainable Automation Ecosystems. Our Solutions * Intelligent Document Processing * Intelligent Process Discovery * Process Transformation * RPA CoE development * RPA BOT development * Business Process Optimization

Company details:
Founders:
Bejoe Mathew, Mahesh Vinayagam, Prabhakaran Subramanian
Founded:
2017
Based in:
Phoenix, Arizona, United States
Website:
qBotica
Industries:
Artificial Intelligence, Information Technology, Machine Learning, Product Research, Robotics, SaaS, Software
Latest funding:
$1,000,000
Seed
27 October 2021
Total funding:
$1,000,000
Investors
Peacock Ventures

SessionStack

SessionStack records every (un)predicted user activity to leave no blind spots on product usage, finding new conversion chances, and instantly validating your growth ideas. It does this through its auto-capture features and retroactive data history. From a user's session replay to the segmentation of frequent behaviors, to tracking their trends in charts, and comparing user groups in funnels, SessionStack offers a comprehensive process for digital experience research. Co-browsing and live collaboration tools guarantee immediate customer success. Replaying a session while using development tools speeds up issue reproduction. The SessionStack DXI platform increased the effectiveness of the whole team, leading to quicker product growth.

Company details:
Founders:
Alexander Zlatkov, Lachezar Nickolov
Founded:
2016
Based in:
Sofia, Grad Sofiya, Bulgaria
Website:
SessionStack
Industries:
Analytics, Business Intelligence, Customer Service, Enterprise Software, Product Research, SaaS, Technical Support
Latest funding:
$856,147
Seed
14 January 2022
Total funding:
$1,218,107
Investors
Startup Wise Guys, BrightCap Ventures

Suzy

Suzy is a technological platform with its headquarters in New York City that uses the combined insights of millions of customers to provide real-time knowledge. Suzy is the voice of the customer, assisting businesses in validating key hypotheses so they can produce appealing new goods, successful marketing plans, and direct offers that boost conversion, enhance path-to-purchase, and promote growth. The Durant Company, Foundry Group, Tribeca Venture Partners, and other investors support the business. Fortune 500 companies and up-and-coming companies alike trust the company, which has clients like Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo, and Nestle among others. Suzy provides businesses with an unparalleled direct channel of contact to their consumers on demand, enabling them to rapidly confirm anything, anytime, anywhere. Millions of business decisions are made every day based on unproven assumptions.

Company details:
Founders:
Brandon Evans, Kareem Kouddous, Matt Britton
Founded:
2009
Based in:
New York, New York, United States
Website:
Suzy
Industries:
Artificial Intelligence, Business Intelligence, Crowdsourcing, Market Research, Product Research, SaaS
Latest funding:
$50,000,000
Series D
28 July 2021
Total funding:
$104,100,000
Investors
Trinity Capital, H.I.G. Capital, Foundry Group, BDMI, Tribeca Venture Partners

Tetra Insights

Tetra Insights builds technology that maximizes the value of qualitative data. Their platform empowers leading organizations by putting insights directly from customers in front of decision-makers. Using their software, researchers generate insights faster and more effectively thanks to our automation and workflow tools. They handle the heavy lifting of transcribing, tagging, and annotating audiovisual recordings so researchers can focus on analysis. Raw qualitative data is transformed into a research library where users can intuitively browse and search across video & audio recordings, tags, annotations, and metadata. Empathy for users and customers helps companies build better products with sustainable success. We’re transforming decision-making by amplifying the reach of recorded customer interactions.

Company details:
Founders:
Michael Bamberger, Panos Rigopoulos
Founded:
2018
Based in:
Boulder, Colorado, United States
Industries:
Analytics, Consumer Research, Market Research, Product Research, SaaS, Software, UX Design
Latest funding:
$5,000,000
Series A
2 August 2021
Total funding:
$7,000,000
Investors
Active Capital, NEXT Frontier Capital, Hanover Technology Investment Management, Access Venture Partners

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