SaaS startups have become the darling of Venture Capital investors, especially in the Public Relations industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 2 VC funded SaaS startups in the Public Relations industry.
PolitAnalytics is a data and knowledge management platform for experts in politics, fully neutral and non-partisan. We serve policy makers, public affairs / government relations experts, thought leaders and pundits, compliance managers and risk assessors, politicians and their staff, as well as scientific researchers and journalists. We use the power of artificial intelligence and machine learning to provide predictive policy making analytics. Our customers can track the political development of their topics quickly and in real time, while the platform provides estimates of the speed of legal implementation, or the likelihood of success, along with knowledge management and collaboration features.
Propel is reimagining PR with the first Public Relations Management (PRM) software. Propel PRM consists of a global media database with over a million influencers and journalists, Gmail and Outlook integrations, journalist engagement scores, a CRM built specifically for PR, business outcomes attribution, and interactive dashboard reports - all in one. We make it all intelligent with AI. The result? Targeted Outreach, Stronger Relationships, Improved Results, Measurable ROI. Better PR. We were founded and are led by PR people, for PR people. We are easy-to-use, flexible and have amazing customer service. Finally, PR software that you will fall in love with.