2 SaaS Startups in the Public Relations Industry

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in the Public Relations industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 2 VC funded SaaS startups in the Public Relations industry.

politik.ch – PolitAnalytics

PolitAnalytics is a data and knowledge management platform for experts in politics, fully neutral and non-partisan. We serve policy makers, public affairs / government relations experts, thought leaders and pundits, compliance managers and risk assessors, politicians and their staff, as well as scientific researchers and journalists. We use the power of artificial intelligence and machine learning to provide predictive policy making analytics. Our customers can track the political development of their topics quickly and in real time, while the platform provides estimates of the speed of legal implementation, or the likelihood of success, along with knowledge management and collaboration features.

Company details:
Founders:
Clemens Maria Schuster, Thomas Gemperle
Founded:
2018
Based in:
Zürich, Zurich, Switzerland
Industries:
Artificial Intelligence, Big Data, Data Mining, GovTech, Knowledge Management, Machine Learning, Politics, Predictive Analytics, Public Relations, SaaS
Latest funding:
$1,472,575
Series A
22 December 2021
Total funding:
$1,472,576
Investors
Ruedi Noser

Propel

Propel is reimagining PR with the first Public Relations Management (PRM) software. Propel PRM consists of a global media database with over a million influencers and journalists, Gmail and Outlook integrations, journalist engagement scores, a CRM built specifically for PR, business outcomes attribution, and interactive dashboard reports - all in one. We make it all intelligent with AI. The result? Targeted Outreach, Stronger Relationships, Improved Results, Measurable ROI. Better PR. We were founded and are led by PR people, for PR people. We are easy-to-use, flexible and have amazing customer service. Finally, PR software that you will fall in love with.

Company details:
Founders:
David Cohen, Zach Cutler
Founded:
2017
Based in:
Tel Aviv, Tel Aviv, Israel
Website:
Propel
Industries:
Analytics, Data Center Automation, Productivity Tools, Public Relations, SaaS, Software
Latest funding:
$4,500,000
Seed
2 March 2022
Total funding:
$6,000,000
Investors
NFX, VSC Ventures, LogicBoost Labs, Nimrod May

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