5 SaaS Startups in the Restaurants Industry

January 24, 2023

SaaS startups have become the darling of Venture Capital investors, especially in the Restaurants industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 5 VC funded SaaS startups in the Restaurants industry.

Embargo

Embargo is a beacon-powered loyalty and incentives CRM platform and app that enables corporations (beverage firms in particular) to create relationships with consumers and offer a customized experience through a next-generation CRM system. The separation between customers and businesses in the hotel sector was seen as an existing issue, which gave rise to the idea. Although loyal clients are crucial, not a single establishment is aware of how many of them truly return and how to ensure that this number rises. Due to the present staffing crisis and other difficulties that pubs, restaurants, and cafés are now experiencing, the issue is becoming even more apparent. Embargo enables the development of long-lasting connections that offer value to both the company and the customers. The client app is an easy-to-use application that begins counting visits as soon as the consumer enters the establishment. Without relying on their personnel to notice them, the establishment may reward a regular client. The venues can readily obtain detailed data that are given through a user-friendly CRM portal that enables them to conduct complex marketing campaigns to the right clients and easily make important conclusions. For beverage companies without direct consumer contact or simple means to get their products in front of customers' lips, embargo precisely addresses the same issue. Embargo enables communication with drinkers of the brands and follow-up to boost sales, build brand recognition, and identify their best customers.

Company details:
Founders:
Fryderyk Szydlowski, Nikolaus von Solodkoff, Tsewang Wangkang
Founded:
2017
Based in:
London, England, United Kingdom
Website:
Embargo
Industries:
CRM, Food and Beverage, Loyalty Programs, Restaurants, SaaS
Latest funding:
$1,100,000
Seed
20 September 2021
Total funding:
$1,100,000
Investors
Nick Telson, Faraz Nagree, Loui Blake

Popmenu

Popmenu is a SaaS company that helps restaurants turn their menu into a customer conversion engine. Its cloud-based marketing and customer engagement platform use smart algorithms to track and convert menus, feedback, customer ratings, and related information into an interactive forum for hotels and customers to communicate directly with each other and access personalized menu and restaurant recommendations in real-time. The platform enables businesses to take control of their menu and increase customer engagement. The company was founded in 2016 and is headquartered in Atlanta, Georgia.

Company details:
Founders:
Brendan Sweeney, Justis Blasco, Mike Gullo, Tony Roy
Founded:
2016
Based in:
Atlanta, Georgia, United States
Website:
Popmenu
Industries:
Analytics, Hospitality, Information Technology, Internet, Restaurants, SaaS, Software
Latest funding:
$65,000,000
Series C
11 June 2021
Total funding:
$87,144,981
Investors
Tiger Global Management, Felicis Ventures, Chapter One Ventures, Bedrock Capital, MANTIS Venture Capital

Slice

Slice, a 2021 recipient of Fast Company's Most Innovative Companies Award, equips more than 17,000 individual pizzerias with the cutting-edge technologies that have up until now allowed giant pizza chains to dominate the market. Slice helps these small businesses to serve their digitally savvy clients and steer clear of third party applications by bringing them together with specialized technology, marketing, data analytics, and shared services, all at an industry-low flat-rate price. Slice was founded by serial tech entrepreneur Ilir Sela to assist and update the pizzerias owned by his family in New York City. The firm now collaborates with eateries in 3,000 locations and all 50 states, creating the country's largest pizza network and more than doubling Domino's' presence in the country. You may visit slicelife.com to learn more.

Company details:
Founders:
Ilir Sela
Founded:
2010
Based in:
New York, New York, United States
Website:
Slice
Industries:
Food and Beverage, Food Delivery, Restaurants, SaaS
Latest funding:
$40,000,000
Series D
14 April 2021
Total funding:
$124,999,996
Investors
GGV Capital, FJ Labs, Primary Venture Partners, Kohlberg Kravis Roberts, RiverPark Ventures

Tablevibe

Tablevibe helps restaurants take commission-free pickup and delivery orders on their own websites & apps. We also help restaurants attract new direct customers, boost online ratings, and grow customer lifetime value. We're making 4 key promises to restaurants: 1. $0 fixed costs, $0 setup fees, 0% commission. 2. No transaction fees for the first US$60,000 (or local currency equivalent) in orders. 3. You own all your customer data. 4. Deliveries by food professionals (eg. DoorDash, Foodpanda, Grab) at a low flat fee. Here's how much restaurants save on a $35 order versus the #1 delivery app in their region: US: Save $8.30 (72%) in fees. CA: Save $6.80 (59%) in fees. AU: Save $7.31 (63%) in fees. SG: Save $5.45 (52%) in fees. Would you like to learn more? Have a look at Tablevibe.co or drop us a line at hello@tablevibe.co. We’re looking forward to connecting with you.

Company details:
Founders:
Jeroen Rutten, Mathieu Sneep
Founded:
2020
Based in:
Singapore, Central Region, Singapore
Website:
Tablevibe
Industries:
Hospitality, Information Technology, Productivity Tools, Restaurants, SaaS
Latest funding:
$1,500,000
Seed
30 November 2021
Total funding:
$1,625,000
Investors
Y Combinator, Global Founders Capital, Velocity Ventures, Farouk Kadous

UrbanPiper

UrbanPiper offers a comprehensive suite of products, which include white-labeled and customizable websites and apps, a feature-rich CMS plus CRM dashboard to manage and analyze online presence, a customer segmentation and campaigning tool to make it easier to keep customers engaged, and to top it all - a devoted support team to make online experience a breeze. The platform offers everything that the online business needs to know to grow in an efficient manner. As a cloud-based solution, UrbanPiper’s clients do not have to pay anything extra for the latest updates, features and bug-fixes. For a low monthly subscription fee, they ensure that all their IT concerns are taken care of – so that, they can focus single-mindedly on their business.

Company details:
Founders:
Anirban Majumdar, Manav Gupta, Saurabh Gupta
Founded:
2015
Based in:
Bengaluru, Karnataka, India
Website:
UrbanPiper
Industries:
Food and Beverage, Information Services, Information Technology, Restaurants, SaaS
Latest funding:
$24,000,000
Series B
17 April 2022
Total funding:
$39,180,783
Investors
Zomato, Swiggy, Tiger Global Management, Sequoia Capital India, Axilor Ventures

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