9 SaaS Startups in the Social Media Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Social Media industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 9 VC funded SaaS startups in the Social Media industry.

Cloud Campaign

The simplest approach for agencies to handle several brands on social media at once is using Cloud Campaign. The software is ideal for marketing companies who are serious about outcomes because to its simple scheduling, in-depth analytics, 1-click client reports, team workspaces, and many other features. The business is headquartered in San Francisco, California, and was established in 2017.

Company details:
Founders:
Ross Gray, Ryan Born
Founded:
2017
Based in:
Boulder, Colorado, United States
Industries:
Advertising, B2B, Marketing, SaaS, Social Media Marketing, Software
Latest funding:
$5,000,000
Series A
21 May 2021
Total funding:
$6,695,000
Investors
Oregon Venture Fund, Boomtown Accelerators, Right Side Capital Management, Service Provider Capital, Active Capital

CreatorIQ

The most dependable software, CreatorIQ, unifies and drives sophisticated influencer marketing for the most creative businesses in the world. Our intelligence cloud allows workflow optimization, brand safety, and meaningful measurement while enabling data science-enabled creator discovery. Among the companies who use CreatorIQ's technology to improve their influencer marketing networks are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.

Company details:
Founders:
Igor Vaks
Founded:
2014
Based in:
Culver City, California, United States
Website:
CreatorIQ
Industries:
Advertising Platforms, Brand Marketing, Enterprise Software, SaaS, Social Media Marketing
Latest funding:
$40,000,000
Series D
14 September 2021
Total funding:
$80,800,000
Investors
Unilever Ventures, Kayne Partners, Cobalt Capital, TVC Capital, Silver Lake Waterman

Hi Platform

Hi Platform is a service platform that helps businesses to improve their client interactions. The business is headquartered in Blumenau, Santa Catarina, Brazil, and was established in 2017.

Company details:
Founders:
Alexandre Bernardoni, Marcelo Pugliesi, Mauricio Brentano, Ricardo Heidorn
Founded:
2017
Based in:
São Paulo, Sao Paulo, Brazil
Website:
Hi Platform
Industries:
CRM, Customer Service, Enterprise Software, SaaS, Social CRM, Social Media, Ticketing, Virtual Assistant
Latest funding:
$6,430,159
Series A
30 September 2021
Total funding:
$6,430,159
Investors
CVENTURES, XMS Capital Partners

Influ2

The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.

Company details:
Founders:
Dmitri Lisitski, Vladimir Mikhalko
Founded:
2017
Based in:
Sunnyvale, California, United States
Website:
Influ2
Industries:
Advertising, B2B, Brand Marketing, Digital Marketing, Enterprise Software, Lead Generation, Marketing, Marketing Automation, SaaS, Social Media Advertising
Latest funding:
$8,000,000
Series A
26 October 2021
Total funding:
$11,400,000
Investors
VentureFriends, Rally Ventures, One Way Ventures, AVentures Capital, Murat Abdrakhmanov

Livescale

With the help of a completely unique and brand-owned experience, Livescale's Live Shopping solution enables companies to increase sales, engagement, and brand awareness. Livescale, a Montreal, Canada-based company founded by Virgile Ollivier and Laurent Boutet, is revolutionizing the way brands build communities through its innovative Live Shopping technology, enabling immersive, interesting, and seamless shopping experiences to take place in-house for brands across industries. Livescale was chosen by LVMH as one of the most cutting-edge technology firms for 2020 because to its integrated checkout, immersive client resources, and exceptional customer support, making it unique in the worldwide market.

Company details:
Founders:
Laurent BOUTET, Virgile OLLIVIER
Founded:
2016
Based in:
Montréal, Quebec, Canada
Website:
Livescale
Industries:
Cloud Infrastructure, E-Commerce, SaaS, Social Media, Video Chat, Video Streaming
Latest funding:
$2,009,121
Seed
16 March 2021
Total funding:
$2,958,553
Investors
FrenchFounders, Inovia Capital, Panache Ventures, Luge Capital, Real Ventures

LOKE

We provide brick and mortar stores with complete sales transparency, from the first moment of customer interaction to the point of purchase, using simple solutions that boost revenue, boost customer engagement, and boost employee productivity. With the help of a smartphone app with the brand of the merchant, a web site for the merchant, point-of-sale connections, and a secure infrastructure for transaction processing, our offering unifies mobile payments, order ahead, and loyalty. The platform enables any retailer to emulate the achievements of initiatives such as the Starbucks mobile payment app, utilizing the power and reach of mobile to expand their business, but at a fraction of the price and without the need for years of testing and iteration.

Company details:
Founders:
Matthew Khoury, Nicholas Birrell, Tom Booth
Founded:
2012
Based in:
Melbourne, Victoria, Australia
Website:
LOKE
Industries:
Loyalty Programs, Mobile Payments, SaaS, Social Media Marketing
Latest funding:
$3,926,728
Series A
14 April 2021
Total funding:
$4,763,517
Investors
Guinness Ventures, Nightingale Partners

Revinate

Revinate empowers hoteliers to connect directly with guests at every touchpoint to deliver delightful experiences and drive direct revenue. Our data platform and guest communication solutions put hoteliers in control of every step of their guests’ journeys — initial research, booking, check-in, throughout the stay, and even after check-out. We do this all using the communication channels that the guests prefer, whether it’s voice, text, email, or web chat. We have 4 international offices, located in California, Oregon, Amsterdam, and Singapore.

Company details:
Founders:
Jay Ashton, Marc Heyneker, Sean Trigony
Founded:
2009
Based in:
San Francisco, California, United States
Website:
Revinate
Industries:
Enterprise Software, Hospitality, SaaS, Social Media, Social Media Marketing
Latest funding:
$39,200,000
Series E
6 August 2021
Total funding:
$105,730,000
Investors
Industry Ventures, Tao Capital Partners, Sozo Ventures, Northgate Capital, Benchmark

SchooLinks

SchooLinks is a cutting-edge, AI-driven platform for college and job preparedness that aids K12 districts in streamlining their counseling operations and enhancing district outcomes. The student-centric experience generates an abundance of behavioral data, which its machine learning algorithms use to tailor college recommendations and material to increase student engagement. Counselors are then given actionable information through SchooLinks that enable them to take immediate action and improve their effectiveness. The data models fuel a comprehensive set of accountability tools at the district level, enabling managers to track progress and achieve desired college and job ready objectives.

Company details:
Founders:
Katie Fang, Katie Fang, Marcos Mena-Brena
Founded:
2015
Based in:
Austin, Texas, United States
Website:
SchooLinks
Industries:
Artificial Intelligence, Career Planning, EdTech, Education, Information Services, Internet, SaaS, Social Media
Latest funding:
$8,300,000
Series A
15 March 2021
Total funding:
$10,625,000
Investors
LiveOak Venture Partners, Juvo Ventures, SJF Ventures

Tagger Media

Tagger is a powerful, intuitive, end-to-end influencer marketing and creator listening engine revolutionizing the industry. With direct relationships with all major social media platforms, as well as exclusive access to billions of valuable data points, Tagger provides users with invaluable discovery capabilities, research and analytics, and customizable reports. The platform allows brands, agencies, and media companies to plan campaigns, measure popularity using social listening, discover and activate influencers, and report what matters most. 2-Time WINNER of “Best Influencer Marketing Platform” at the 2021 & 2019 Influencer Marketing Awards, WINNER of “Best Influencer Marketing Platform” at the 2020 Digiday Technology Awards, named “Best Influencer Marketing Company” at the MarTech Breakthrough Awards in both 2019 & 2020, Tagger’s SaaS solution provides an up-leveled and streamlined influencer marketing experience, empowering users to maximize their ROI with ease.

Company details:
Founders:
Jim Sellers, Peter Kennedy
Founded:
2015
Based in:
Santa Monica, California, United States
Website:
Tagger Media
Industries:
Advertising, Analytics, Marketing, SaaS, Social CRM, Social Media
Latest funding:
$15,000,000
Series B
30 November 2021
Total funding:
$23,500,000
Investors
Blue Horizon Corporation, Five Elms Capital

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